To prepare small businesses for a successfulFriday and Cyber Monday while introducing them to website and marketing services that can support their holiday and long-term growth.
Day 1: Define Your Brand and Stand Out from Competitors
Lesson:
Teach participants the importance of having a strong brand identity to stand out during Black Friday and Cyber Monday. Cover aspects like logo, color scheme, voice, and how these elements influence customer perception.
Task:
- Ask participants to identify 3-5 words that describe their brand.
- Create a simple, consistent message to communicate their unique value.
- Marketing Service Tie-In: Offer branding services, like logo design, brand consultation, or content packages to create a cohesive brand voice across digital platforms.
Prompt:
“A clear brand makes it easy for customers to choose you. Write down your core message and how it can create trust.”
Day 2: Create a High-Converting Website and Landing Pages
Lesson:
Explain how a professional, user-friendly website builds credibility and drives sales. Discuss the essentials of a strong website, including fast loading, mobile responsiveness, clear product pages, and an easy checkout process.
Task:
- Ask participants to audit their website or landing page. Are there any barriers to purchase, like slow load times or confusing navigation?
- If they don’t have a website, prompt them to consider what their customers need to see to buy.
- Marketing Service Tie-In: Introduce your website development and optimization services to help participants improve their site’s user experience, set up landing pages, and streamline their checkout process.
Prompt:
“An effective website turns visitors into customers. Identify two quick changes you can make to improve user experience.”
Day 3: Build Your Digital Marketing Strategy and Grow Your Reach
Lesson:
Teach participants about digital marketing channels they can use to reach more customers, including social media, email, and paid advertising. Focus on creating a balanced marketing mix that drives traffic to their products or services.
Task:
- Have participants outline their ideal customer and choose two platforms (e.g., Instagram and email) to reach them.
- Encourage them to draft an email or social media post that highlights their Black Friday offer.
- Marketing Service Tie-In: Offer social media management, ad creation, and email marketing setup to help them implement their strategy. Let them know you can create graphics, manage social campaigns, or provide email templates.
Prompt:
“Your customers need to hear from you to remember your offers. Commit to posting about your sale at least three times this week!”
Day 4: Automate to Save Time and Boost Sales
Lesson:
Discuss the benefits of using systems and automation, especially for time-consuming tasks like order processing, customer follow-ups, and email marketing. Show how automation frees them to focus on high-value activities.
Task:
- Ask participants to identify one process they can automate (e.g., email sequences, abandoned cart reminders).
- Encourage them to schedule at least one post and one email to go out during the sale.
- Marketing Service Tie-In: Highlight your setup services for automation tools like email platforms, social media scheduling, and customer relationship management (CRM). Offer a free automation consultation to participants.
Prompt:
“Automation helps you scale without extra work. What’s one area of your business you can simplify with automation?”
Day 5: Engage Your Audience and Deliver Exceptional Service
Lesson:
Explain that post-sale customer engagement is critical for future growth. Cover ways to follow up, provide stellar customer service, and turn Black Friday/Cyber Monday buyers into loyal customers.
Task:
- Prompt participants to plan a post-purchase email thanking customers and offering a discount for their next purchase.
- Encourage them to ask their audience for feedback or reviews.
- Marketing Service Tie-In: Offer a customer retention package, including email marketing templates, review prompts, and post-sale follow-ups. Provide examples of how follow-up messages build trust and drive repeat sales.
Prompt:
“Customers who feel valued will return. Write down three ways you can make customers feel appreciated after the sale.”
Coaching Program
Brand & Business Accelerator
The Brand & Business Accelerator is an all-in-one, 6-week coaching program tailored for small business owners and crafters looking to build a powerful brand. Through this hands-on coaching program, you’ll develop a professional brand identity, establish a strong online presence, and set up a solid marketing foundation. You’ll work closely with a business coach and graphic designer to bring your vision to life and position your business for long-term growth.
What’s Included:
- Business & Branding Strategy Coaching
- Canva Training for DIY Design
- Professional Branding Design
- Business Landing Page/ One Page Website
- Marketing & Social Media Setup
- Digital Product Creation
Program Resources & Support
- Templates Library
- Recorded Training Modules
- Resource Guide
Duration: 6 weeks of coaching, with lifetime access to resources
Most Popular
Brand Essentials
Perfect for business owners who want to establish a professional brand presence without the full coaching commitment, the Brand Essentials Package focuses on delivering the fundamental tools to get your business noticed. This package provides everything you need to confidently showcase your brand, connect with your audience, and start selling—both online and offline.
What’s Included:
- Professional Branding Design
- Custom Logo & Submark:
- Full Website Design & Setup – 5 pages
- Marketing & Social Media Setup
- Ebook Development
- This streamlined package covers all the essentials to build a professional brand and launch your digital presence confidently. From a beautiful website to custom branding and marketing tools, you’ll be fully equipped to attract and engage your audience with a strong, cohesive brand.
Duration: 4 weeks/1 mo
Bonus Offer: Exclusive Package for Challenge Participants
At the end of the challenge, offer a special Black Friday & Cyber Monday package that includes your website, branding, and marketing services at a discounted rate. Tailor the package to include:
- A branded landing page optimized for holiday sales
- Social media graphics and posts for Black Friday/Cyber Monday
- An automated email sequence template for Black Friday and Cyber Monday
- Consultation on customer retention and follow-up practices
Additional Tips for Challenge Success
Live Q&A: Host a daily live Q&A to answer participants’ questions and offer guidance on implementing each day’s tasks.
Daily Accountability: Set up a group for participants to share progress, ask questions, and receive support.
Recap and Motivation: Each evening, send a recap and motivational prompt to keep participants engaged and on track.
This 5-Day Black Friday & Cyber Monday Challenge is a perfect way to educate small business owners on the critical components of a successful holiday sale. It also builds awareness of your services by showing them the impact that professional branding, website optimization, and marketing support can have on their growth.